How we innovate

We embrace an innovation mindset, which we balance against our risk-centric and our quality management principles. Innovations are controlled through a defined innovation life cycle, as part of our portfolio management processes. 

Realization of value: Value is realized from the deployment, adoption and impact of new or changed solutions for interested parties. Concurrently, not all ideas are viable, and require responsible constraints. 

Future-focused leaders: Leadership at all levels, driven by curiosity and courage, shall be challenged by the status quo. We will create an inspiring vision and purpose that continuously engages people to innovate. 

Strategic direction: Our inventory of innovation initiatives across the innovation life cycle shall be integrated with our portfolio management, and shall be prioritized and resourced accordingly. 

Culture: Shared values, beliefs, and behaviors shall support an openness to change, risk taking and collaboration in a manner that drives creativity, includes disciplined execution, and constant review and validation.

Exploit insights: We will leverage a diverse range of internal and external validated sources to systematically build insightful knowledge to exploit stated and unstated needs. 

Manage uncertainty: Uncertainty and risks are evaluated, leveraged, and then managed, by learning from systematic experimentation and iterative processes across the innovation portfolio consistent with our risk-centric and portfolio management principals. 

Adaptability: Changes in the context of the organization are addressed by timely adaptation of structures, processes, competences and value realization models to maximize innovation capabilities.  

Systems approach: Innovation management is based on a systems approach with interrelated and interacting elements and regular performance evaluation and improvements of the system.